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Five Fifty-Five
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#	Item
61	Mercure optimises its hotel description pages to improve its online reservation rates Mercure is a brand within the Accor group, the world’s leading hotel manager with Add to Reading List Source URL: www.fifty-five.com Language: English - Date: 2014-11-03 11:36:08 Hotel chains Accor AT Internet Analytics Multivariate testing MERCURE Statistics Science Web analytics Business Internet marketing
62	Lacoste increases its conversion rate by 29.7% Lacoste is an iconic French upmarket clothing brand founded in 1933. Add to Reading List Source URL: www.fifty-five.com Language: English - Date: 2014-11-03 11:36:07
63	Smartbox increases its conversion funnel performance by 10% Smartbox designs and sells gifts boxes, Add to Reading List Source URL: www.fifty-five.com Language: English - Date: 2014-11-03 11:36:14 Internet marketing Google Analytics Conversion funnel Analytics Conversion rate Statistics Knowledge Web analytics Business intelligence Business
64	PagesJaunes improve their search engine performance thanks to web analytics data CLIENT: Add to Reading List Source URL: www.fifty-five.com Language: English - Date: 2014-11-03 11:36:11 Science Business intelligence Search analytics Search engine optimization Web analytics Big data Analytics Web query classification Technology Formal sciences Data management
65	SeLogerNeuf increases its lead generation rate by 23% CLIENT: Seloger.com is the French leader in online Add to Reading List Source URL: www.fifty-five.com Language: English - Date: 2014-11-03 11:36:13 World Wide Web Electronic Arts Advertising Computing Business Video game development Google Human–computer interaction
66	Air France optimises its media spend by mapping visitor hesitation before buying Air France is a world leader in passenger and cargo transportation. Add to Reading List Source URL: www.fifty-five.com Language: English - Date: 2014-11-03 11:36:00 Formal sciences Web analytics Advertising Data visualization Analytics Knowledge Statistics Business Internet marketing Data analysis
67	Ferrero gives its visitors control over the data they share through cookies CLIENT: Add to Reading List Source URL: www.fifty-five.com Language: English - Date: 2014-11-03 11:36:04 HTTP HTTP cookie Website Google Cookie World Wide Web Internet privacy Computing Internet
68	B&B Hôtels improves site performance thanks to a customer path audit CLIENT: Add to Reading List Source URL: www.fifty-five.com Language: English - Date: 2014-11-03 11:36:02 Hôtel particulier Mobile Web
69	Vente-privée.com increases its subscription rate by 54.9% in Spain and by 57.8% in Germany A pioneer in online flash sales in 2001, Vente-privee.com has now exported its Add to Reading List Source URL: www.fifty-five.com Language: English - Date: 2014-11-03 11:36:15 Software Vente-privee.com Opera
70	Delamaison optimises its media mix using Media Analytics Attribution CLIENT: Delamaison Add to Reading List Source URL: www.fifty-five.com Language: English - Date: 2014-11-03 11:36:02 Information Services Procurement Library Government procurement in the United States Military acquisition Business Brand management Customer experience management Touchpoint